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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    When we think about the role the former plays in the enterprise buyer's journey, events "are a source of information, education, and engagement. Branded keyword data helps validate the performance of event marketing in association with brand...

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    According to Greene, they come to the conference almost every year to meet people with varying backgrounds and education in search marketing. She stated that audience measurement is a tool for advertising and that people using search can only do so...

  3. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    The focus should be on experience, education, and awards/recognition relevant to blog content. Some social sharing tools like Digg allow users to update the description before posting. Tip: Tools like PostRank and Collective Intellect can be used...

  4. 15 Search & Social Takeaways from SES Toronto 2011 #sesto

    Its strength, both current and potential, is unknown; the panel identified a lack of user education as a potential stumbling block in +1's path to popularity and regular use by the average reader. She points us to Policy Tool as a simple way to...