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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  2. Last-Minute SEO - Here Come the Holidays!

    OK, so now since it is after Labor Day you likely have missed the opportunity to fully implement an organic "White Hat" or "Gray Hat" strategy. Now, does this mean you shouldn’t have a paid strategy just like you have an organic strategy?

  3. 4 Critical Elements of a Successful Content Marketing Team

    Online marketing and SEO knowledge helps with everything from navigating guest posts to handling organic SEO. Many people struggle to understand the relationship between SEO and content strategy. There's a misunderstanding that content strategy is...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    The move to secure search by Google has taken key organic keyword data away. Creating a list of persona pain points is a common marketing strategy to address the needs of your audience. However, solving problems for free shouldn't be your only link...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Does our social media marketing strategy stimulate the level of social signals required to achieve our goals? Staying the course on solid white hat tactics and paying attention to a few priority areas that are shifting rapidly should give you the...

  6. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    Survey respondents said that they handle not only organic and paid search, but also social media. SEO started out with web developers in the basement; it's evolved into a legitimate marketing channel and an awareness that half of all website...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher tags), and mobile SEO (responsive design or dynamic serving being preferred).