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  1. Influence the Influencers: The Magic of Co-Created Social Content

    What is influence and how does the engagement of influencers help move a brand's content message into something truly meaningful to an audience? Utility makes quality the focus and makes sure that content is functional and useful to the customer.

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The history of the customer's engagement with your brand. A personalized experience for your customer is the next stage of marketing reinvention. The capacity to deliver a personalized experience to the customer based on a brand's understanding of...

  3. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out-of-the-box GA metric. Ask your most engaged customers what your brand could do to be even cooler in the customer forums.

  5. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The ability to grab e-mail addresses and sign up users for loyalty programs enabled Twitter to have a stronger tie to business metrics beyond their typical ad formats engagement rates. It provides users with deeper engagement levels and brands an...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. It’s likely that organic posts with high engagement...

  7. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    More and more, a website's blog accounts for anywhere between 10 and 75 percent of the total traffic on a domain, depending on the level of engagement on the blog and other areas of the site. The new Google Analytics advanced segments allow you to...

  8. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Customer engagement comparisons – "Mad Men" vs.marketing today: Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge of the seamless customer journey...

  9. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    You can then visit their profiles to see what else they like to pin, follow them if they share interesting content, and work on maturing the relationship from social signal to engagement to relationship to action.