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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The problem for marketers is that these alternatives require a mindset and capabilities that are fundamentally new, different, and in some cases in conflict with the "old way" of doing things. As social media emerged, and Facebook, Twitter...

  2. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    A new report published today by Unruly Media found a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the week. To get an idea of how big an opportunity this represents...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Why Google - not Facebook - will Build the Database of Affinity – ForbesForrester says, "Google is the company most...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more accurately measure the actual value of social media earlier this year, and there are a plethora of social media measurement...

  5. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    So what sense can paid search marketers make of these trends? Barnette advises marketers, especially in retail and travel, “.should invest in developing mobile and tablet search strategies that include sufficient testing so they can learn how to...

  6. SearchDay | Twitter 101

    This prompts me to ask, "Should search engine marketers mourn the death of newspapers or celebrate the new era of online journalism? When once we looked to the engines for all quick finds of needed information, we're now getting some of that from...

  7. Highlights from the SEW Blog: March 17-21, 2008

    Online Marketers: Stop Funding Virtual Blight, Search Engine Land It's clear that search marketers -- like all online marketers -- are finally realizing that it's not all about getting people to your site.