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  1. Writing Your Way to the Top of Search and Social Results

    Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality content guidelines for Web pages, social media posts, press releases, or...

  2. 3 Must-Know Findings About Cross-Channel Attribution

    While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. An inherent shift is happening and marketers should begin...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    You are likely not only competing with fellow multinational marketers, you are also competing with the locals. My all-time favorite tweet, as with many other marketers, was the one from Lufthansa, which showed a drawing of the World Cup trophy...

  5. What is SEM? Depends on Who You Ask

    What do you think most marketers and businesses think of when they hear SEM? It varies across the board for business and marketers I come across. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search...

  6. Social Media Monetization in a 'Mobile First' World

    It is this sort of scale needed for advertisers and marketers to want to play ball with an individual media company. Since Instagram, Snapchat, and Vine all provide visually rich environments that reach strategic audience segments (read: young...