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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  2. 22 Facebook PR Secrets Every Community Manager Should Know

    Social PR lessons to be learned for Facebook community managers and brands can come from some not so recent, but not so distant Internet entrepreneurs like Zappos CEO Tony Hsieh, author of the book “Delivering Happiness: A Path to Profits, Passion...

  3. New York Times to Sell About.com: Google to Blame?

    It was announced on Aug 8 that the New York Times is in talks to sell its Internet property About.com. The New York Times acquired About.com in 2005 for $410 million dollars from Primedia Inc. News of this sale propelled New York Times' stock to...

  4. How to Improve Odds of Success in Video Marketing: Follow the Money

    Join us for SES New York 2011, the Leading Search & Social Marketing Event, taking place March 21-25. That's why "Google will pay less than $50 million for the company, according to two people briefed on the terms of the deal," who then leaked the...