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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  2. Social Media Automation: A Beginner's Guide for Small Business Owners

    Many don't have strong tracking or CRM, so they trust their gut. Large companies leverage considerable brand and reach with clever social media campaigns that, seemingly, go viral instantly. Small business know the reality, watching contests fall...

  3. 10 Vital Steps to Building Social Influence

    Cultivating and managing a potential field of more than 300 million registered voters would require a CRM initiative of mammoth scale. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...

  4. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...

  5. Focus on Who, What and How Before Crowdfunding Your Project

    Organize current contacts via customer relationship management (CRM) and/or email marketing tools to help with inbound and outbound communications across channels; minimum – use a spreadsheet. Go-to-Market Takeaways from Rekixx and Other...

  6. 10 Lessons About Enterprise SEO

    Your web analytics system should be integrated with your CRM data, your ranking data and your social media performance data in order to get the most complete view possible of user behavior across your site and other digital marketing assets.

  7. Visualizing the Social CRM Process

    Perhaps you can look at a social media campaign you like and see what you would do to evolve it into a social CRM strategy that integrates some of the above ideas and concepts. We looked at social customer relationship management (CRM) from a high...