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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    It’s time to move beyond these surface-level signals and move toward more value-driven evaluations when measuring our paid social campaigns. Over the years, search marketers have gotten very proficient at testing elements of their campaigns to...

  2. Last-Minute SEO - Here Come the Holidays!

    Optimized campaigns are great for visibility needs. Social Media Ads The effectiveness of social media ads is wide and varied - excellent for some, useless for others. If cash-strapped, the best place to try is Facebook, where you can highly target...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The Facebook Exchange (FBX): Retarget select audiences based on traffic delivered through paid search and Google Shopping campaigns. This is unlocking a whole extra layer of targeting data for marketers to connect with valuable audiences offline...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.