Effective media outlet pitching should be more exclusive, targeted to the specific publication or website and reporter. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a...
Let's review these top sites from a B2B social marketing perspective so we can crown an undisputed champion. To do so, a B2B organization must first have a solid social media plan that defines the market position and a review of the online...
Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...
Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. There’s a university level feed, with more campus-wide news, and each college or school within that university...
The Importance of Being Seen: Viewability and Brands – Adwords Agency BlogActive View gains accreditation from Media Rating Council. Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media...
The top item to remove from WordPress sites: the “Hello World” post and “Sample Page”. Not indexing quickly or often enough means your site could miss some big organic search opportunities, especially if your site relies on current affairs or...
SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites, says Google's John Mueller. LinkedIn buys Pulse for $90M as its publishing ambitions take shape...
That fact has changed lately as websites such as aleteia.org (a worldwide Catholic sharing network) and Vatican Insider are keenly taking immediate advantage of the announcement of Francis as the new pope to provide news and promote their sites...
The domain quality scores for these media sites are very high, but if no one is reading the content, it has no value to readers. But we found gaps and shortcuts in their algorithm, which we used to take our sites and clients to the top.
It’s covered extensively by mainstream media, specialist sites, and expert bloggers. Sometimes a breaking news story spreads like wildfire. CitationLabs.com’s Link Prospector tool is another that can be used to uncover news stories:
But today, as search continues to grow, thanks to social media, the search results pages include not only blue links, but also blogs, video, images, news, press releases, and customer reviews. The 2013 newsroom report “How the World’s Top 100...
Broken Media The bad news is that it takes time to generate a substantial amount of great content. The good news is that they could get started right away with building new content. Since relevant and powerful links increase SEO strength, it’s...
This was only narrowly ahead of social media and content marketing – two tactics that certainly augment and help improve overall B2B SEO if done in coordination. Check out the steady increase in the average percentage of “not provided” search...
In my years of writing here at Search Engine Watch, I have learned (often times through trial and error) what differentiates this site and its core audience from other related sites in the same space.
Comments: Surprising news for a lot of folks as Google Analytics just misses out on the top three ranking. Google Ad Planner - Media Planning Tools Media planning tools allow marketers to input specific demographics or interest-based targets and...
Social media, influence and social media link building should all form part of your 2013 strategy. Enterprise SEO requires looking across traditional SEO techniques and social media channels. Google continues to evolve its algorithm to promote...
If you're pulling in product descriptions that are being pulled in by 1,000 other affiliate sites and you're doing nothing else, you're not going to do well. Affiliate sites are automatically at a bit of a disadvantage because they're trying to...
The good news is, it’s not as technical as you might think, and there is a way to get started for free. For lower traffic sites, the longer the better. Promote Through Social Media To insert the code yourself, all you need to do is add the auto...
If that’s the case, then you’ll need to time your launch date accordingly and so you can “piggyback” on potential interest and media coverage surrounding the event. The final factor to consider here about when to publish is if your infographic...
The site has over 10 million registered users and in the USA high profile news sites such as the WSJ and New York and LA Times are among those that are successfully using it. A new study by SearchMetrics shows that despite the interest of...
