SEO News

On Media Search Social Marketers Join Conversation

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  1. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    In a recent conversation with DataPop’s Tal Halpern (Marketing) and Dave Schwartz (Client Services), I had the opportunity to pick their brains. They built the platform with the intention of solving a particular problem: Most search marketers just...

  2. Nomenclature: The Industry Case For and Against SEO

    Betts and I had a conversation about the reaction to his article and decided to take a sort of informal poll, to see how others felt about the convergence of search and social and the future of SEO. More than kicking off a conversation, he revived...

  3. GoAnimate Unveils New Political Characters and Backgrounds

    Building on an already robust library of characters and backgrounds, GoAnimate’s new political collection provides an opportunity for marketers to join the election conversation in a rich media way. To see what social media managers, search engine...

  4. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Take action: Monitor core business-related keyword mentions across social media platforms and engage communities with conversation and information, but hold the outright sales pitch, unless asked/appropriate.

  5. 5 Search Topics You Need to Discuss with Your Client

    As long as you're thinking about it from the context of search and not as a way to steal business, this is a valuable conversation to have, and your client will welcome it. This gets the conversation going and forces the groups to work together...

  6. User Ratings and Reviews: Join the Conversation

    Yelp's advice to business owners is to watch, listen and, when ready, join in the conversation. Word of mouth has long been one of the viral tactics that marketers' seek to leverage. Having access to this customer satisfaction information is good...

  7. Universal Search: The (War) Elephant in the Room

    Perhaps the most talked about component of universal search, video results create the most substantial need for conversation between search marketers and the client. While search marketers aren't at war, nor are we locked in earth-shaking combat...