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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The conversation then jumped to Reddit, where Don's "The Perfect Jeans for the Perfect Body" line found its way onto some distasteful memes. The Conversation Sometimes consumers ignore your content, sometimes they react to it the wrong way, and...

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Get involved and join the conversation. Twitter also dominates the conversation at this point with 70 percent of total mentions of "Super Bowl Ads" across the web, which explains why every one of the teased ads includes a hashtag; however, none of...

  3. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    You can invite any celebrity, journalist or blogger relevant to the subject to join your hangout, and you both get the Google SEO value of the video conversation produced," said Debbie Horovitch, Google Hangouts On Air Consultant, Social Sparkle...

  4. ModCloth Converts Customers into Brand Evangelists with YouTube

    Basically, just tune into your community and join the conversation. Our objective is to democratize the fashion industry,” says social media manager Natasha Khan. Digital media, including video ads, deliver fast, accurate, and analytical data to...