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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Here is a short quiz with answers to help you with your blog optimization strategy. I will reiterate the spirit of Cutts' controversial blog post: there are many good reasons for guest blogging (exposure, branding, increased reach, community, etc.

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Develop Your Content Strategy Determining your strategy for "getting your message out" is a critical aspect of a viable thought leadership campaign. Whatever comes up for you, addressing these issues in a clear and open way is the best strategy for...

  3. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    For example, would it provide you insights into where to advertise, what content to create, whom to partner with, and how best to develop and implement your social media strategy? The findings showed top mainstream media sources shared included...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Look at the difference in trust between the content brands post themselves on...