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  1. Native Advertising for Small Business: The Missing Link?

    By using Facebook Promoted Posts, Meredith Manor, a West Virginia equestrian vocational college, was able to reach four times as many people and garner three-and-a-half times more engagement as compared to an unpromoted post.

  2. SEO Is No One-Trick Pony

    Categoryid=94s post from two years ago on proper URL structure. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if the fire department's blog has a post that talks about how your store donated free eyewear to all visually injured fire victims within their geographic jurisdiction, the link becomes far more relevant and useful in ranking your website.

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    At a minimum, the content should be announced through all relevant social media channels, should have an initial blog post announcement with a follow-up blog post a few days later, and should be prominently linked to from any relevant pages of the...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Try to avoid any of the following terms included in the post title, post URL, or on-page content: paid, guest, advertorial, sponsored, featured. There's some useful analysis in this post - analyzing what type/length of content ranks is important to...

  6. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Post to news streams? What type of reporting for social media does [VENDOR NAME] offer? Social Media Do I need to set up the social media profiles for each location or will [VENDOR NAME]? Can you create or claim social media accounts on behalf of...