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  1. Writing Your Way to the Top of Search and Social Results

    To gain more retweets on Twitter use the words "Free," "Retweet," or "New Blog Post" Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating...

  2. Native Advertising for Small Business: The Missing Link?

    As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that promotes your content. An unpromoted post will — at best — reach a tiny percentage of a brand’s followers.

  3. SEO Is No One-Trick Pony

    Categoryid=94s post from two years ago on proper URL structure. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if the fire department's blog has a post that talks about how your store donated free eyewear to all visually injured fire victims within their geographic jurisdiction, the link becomes far more relevant and useful in ranking your website.

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    At a minimum, the content should be announced through all relevant social media channels, should have an initial blog post announcement with a follow-up blog post a few days later, and should be prominently linked to from any relevant pages of the...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Try to avoid any of the following terms included in the post title, post URL, or on-page content: paid, guest, advertorial, sponsored, featured. There's some useful analysis in this post - analyzing what type/length of content ranks is important to...

  7. How to Optimize Your Content Strategy With Social Listening

    When using social listening tools, you can dive all the way down to specific blog post, forum post or even a tweet or status update. While you could jump on your blog and create the next Top 10 Yoga Poses to Lose Weight post, your time may be...

  8. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    If you only check out one company or only click on one hyperlink from this post, let it be to explore Sun Life Financial's content marketing strategy further. They've simply made it a community where people share advice and post valuable and...