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  1. Cross-Device Measurement: Believe the Hype

    Reporting for a Cross-Device World When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability to identify consumers across devices is what’s preventing brands from spending heavily on mobile...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. The ability to track the interactions people have on the...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Yes, we live in a consumer-driven world now, and not only do you need to understand exactly what content your target audience wants, you need to be obsessed with them to succeed. You may even want to adopt a social media monitoring tool so that you...

  4. 10 Shocking Facts About Content Marketing Today

    Its seemingly sudden increase in popularity is due to its significant benefits to other disciplines of online marketing, such as SEO and social media marketing. Content marketing has revolutionized what it means to showcase your business to the world.