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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. The ability to track the interactions people have on the...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Yes, we live in a consumer-driven world now, and not only do you need to understand exactly what content your target audience wants, you need to be obsessed with them to succeed. You may even want to adopt a social media monitoring tool so that you...

  3. 10 Shocking Facts About Content Marketing Today

    Its seemingly sudden increase in popularity is due to its significant benefits to other disciplines of online marketing, such as SEO and social media marketing. Content marketing has revolutionized what it means to showcase your business to the world.

  4. Nuances of Spanish Language Search Marketing

    Overall, 10 major Spanish dialects are spoken in the world. Also, about 60 percent of product reviews are shared in face-to-face conversations as opposed to via social media like many other countries.

  5. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her journey through entrepreneurship, and the new media trends that are affecting the lives of consumers today, including...

  6. What is SEM? Depends on Who You Ask

    I used to only think of organic, because I live in an editorial-based public relations world. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and...

  7. Digital Data Trends – Search, Social, & Content Fusion

    In terms of content and social media trends, some staggering statistics where shared: billion were spent on content in 2013 (according to Custom Content Council Survey, 43 billion total, 42 percent online).tweets happen per second.billion pieces...