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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  2. 10 Shocking Facts About Content Marketing Today

    Whether your buyer persona is most frequently on LinkedIn or Facebook, content marketers need to have a presence on social media and develop a blog strategy for outreach purposes. For this reason, marketers need to continue to place value in their...

  3. Digital Data Trends – Search, Social, & Content Fusion

    Identifying what content engages with your digital audience is the key to driving efficient, and scalable, integrated marketing campaigns. When talking about search, social, local, and mobile data, the panel, moderated by Bill Hunt from Back...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content was not only king during Apollo, it was also one of the earliest successful brand journalism campaigns in history, Scott said. The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy.

  5. 4 Critical Elements of a Successful Content Marketing Team

    Content strategy can be used to achieve a number of different marketing objectives, from lead generation to building brand visibility. Here's a closer look at the different functions and roles within a content marketing project, and who you need to...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. All ad campaigns were immediately paused, and budgets were shifted to Twitter and...