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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    While social media quickly merges with PR and customer service, 46 percent of marketers believe it is crucial to their business. SEO is a very popular migration path from PPC, and 93 percent of marketers plan to use content marketing in 2014.

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing. B2B marketers realize that they need to consistently reach their target audience to successfully close business.

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    With an emphasis on the website as the ultimate destination for all marketing activity (email, social media, etc.marketers should be able to predict ROI of time and resources invested using web data. Far too often, marketers depend on search...

  4. 11 Must-Measure KPIs for Content Marketing Success

    Engagement with content is one thing marketers lose perspective of most often. This is an incredibly important question to answer and most marketers aren't making the connection. Getting people to the site, and even shares, is more of a display of...

  5. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    This time of year most marketers are focused on accentuating their business' peak traffic/conversion season. Smart marketers can have even more impact on their business by mitigating the low tide that follows those record-breaking sales cycles.

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In fact, The Content Marketing Institute recently released a study that the most successful B2B marketers are active on an average of seven networks. Smart marketers will benefit from keeping a close eye on their link profiles, and performing...

  7. Twitter Speak From @ to Z – Terms & Definitions

    This glossary contains all the key Twitter terms and definitions, symbols, and tools social media marketers need to know, from @ to Z. With millions of users, Twitter is a must for marketers. In order to get your profile verified you have to be a...

  8. Integrating Owned, Earned & Paid Media For Better SEO

    Since most marketers have not fully mastered SEO, they miss this opportunity and often result to direct mail, media campaigns, paid search or other costly programs. For some crazy reason, marketers, and others tasked with the decision to elevate...