The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. B2B marketers who turn to Facebook as a social media tool need to heavily engage in target and organizational groups and pages.
The challenges SEOs face in demonstrating ROI of keyword strategies mirror greater concerns B2B marketers have with website optimization initiatives overall. A recent MarketingSherpa article highlights the fact that more than half (53 percent) of...
Most universities are trusted, authoritative brands with robust backlink profiles, which are exactly the types of linking domains we search marketers covet. Leverage Social Media For example, I ran this post a few years ago "The Best Search...
I've seen websites forget about this for even a short period of time like one week, and it plagues marketers for the following 12-24 months. We've transformed ourselves from a link-building company to a full-service digital marketing company, with...
This is an important concept for marketers to embrace. For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may...
As social networks become more algorithmic, you will see more social media marketers reverse engineering their presence (some are already doing this for EdgeRank). People seek answers, content, and conversation in both search engines and social...
Marketers already know people are watching online video more than ever, but what are they watching? Publishers should look for opportunities to weave more video content into their marketing channels, such as social media.
Mobile marketing is bringing consumers and marketers closer to that dream. Brendon suggested that marketers are just not trying mobile marketing, referencing data about the number of mobile landing pages that are out there.
AB: How can marketers best utilize Bing to leverage social media to help influence search rankings? AB: Optimizing search and social across multiple international geographies can be a challenge for many marketers who want to dominate global search...
According to data from the 2013 B2B Content Marketing Report, a coordinated effort between MarketingProfs and the Content Marketing Institute, B2B marketers are spending 33 percent of their marketing budgets on content marketing, up from 26...
Although marketers agree that lots of social media metrics are available, confusion remains on how to measure the actual benefits. Measuring social media ROI can be a daunting task, but not impossible.
In response to this disruption and the opportunities it creates for marketing through social media and search, content marketing is a hot topic among digital marketers these days. There are a wealth of social media measurement tools that enable...
With paid social media advertising on the rise, it's no surprise that marketers are beginning to look for true measures of return on investment to justify their investment," says senior vice president of product leadership for advertising...
Actually, not too long ago, I publicly endorsed findings about Google’s declining paid search usage and encouraged marketers to stop using paid search altogether. Start using social media extensively.
Summary brought search engine and social marketers challenges, joy, and plenty to look forward to in 2013. Senior marketers reported they were pulling budget from Facebook in to redirect funds into their own ecommerce storefronts.
Few would argue that social provides important opportunities for marketers. Marketers who leverage robust attribution frameworks will have more successful and efficient marketing allocations and better results and return on investment.
Many marketers struggle to quantify their efforts and demonstrate ROI, unaware that this data is readily available to them through Google Analytics Social Reports. Social Reports provide marketers data-driven insight to replace the assumptions...
Social Media Examiner brought us more interesting research earlier this year, by way of a survey of 2,000 marketers on how and why they use social media. Ninety-four percent of those marketers said they use social media; 83 percent reported it’s...
It’s been a challenging year for all digital marketers as they continued to integrate Big Data, Google SEO updates and an endless stream of social media developments into their business plans,” Kaushik told SmallBusinessExecutive.
Support between search marketers and PR/communications teams should be a two-way street. Search marketers can directly support public relations efforts by providing relevant keywords trends and ROI-driving insights to the team.
