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  1. What is SEM? Depends on Who You Ask

    It varies across the board for business and marketers I come across. What do you think most marketers and businesses think of when they hear SEM? Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search...

  2. Social Media Monetization in a 'Mobile First' World

    It is this sort of scale needed for advertisers and marketers to want to play ball with an individual media company. Since Instagram, Snapchat, and Vine all provide visually rich environments that reach strategic audience segments (read: young...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Marketers have found new, innovative ways to use hashtags as a mean to drive conversation, harness the public support, and garner attention to their brands. During #SB48, ads included more hashtags than any other social signal including Twitter...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The key to India is that digital marketers and advertisers need to embrace the importance of social media via mobile. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers...

  6. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be ROAS [return on ad spend], which is calculated as Revenue/Cost. Kenshoo said click-through rate also improved, with paid search ads...

  7. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    This time of year most marketers are focused on accentuating their business' peak traffic/conversion season. Smart marketers can have even more impact on their business by mitigating the low tide that follows those record-breaking sales cycles.

  8. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The problem for marketers is that these alternatives require a mindset and capabilities that are fundamentally new, different, and in some cases in conflict with the "old way" of doing things. Coming from someone we "know" through social media or...