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  1. SEO Is No One-Trick Pony

    Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise getting "for free" via non-paid...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I personally strive every day to make a positive impact on the search industry by practicing SEM ethically, knowledge sharing, and examining the bigger picture trends. Many women are helping to shape the marketing world by sharing their insights...

  4. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    My presentation covered a number of important topics, including how writing is used across various digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, video marketing, etc.

  5. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    Press releases are a key vehicle for link building strategies for many companies, noted Sharon Virtue, SEM Strategy Director of Marketwire. There still is an SEO value proposition and component to press release distribution that deliver newsworthy...

  6. Search Engines & Opinions: Just How Trustworthy Are Search Results?

    Many SEM firms offer services around this topic. Influencing rankings can be done in a totally decent fashion, but the SEO companies hired by lobby groups, multi-nationals, politicians, and countries, for example, collect and trade link value...

  7. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    SEM Tools to Target China The report noted that the three sectors with the most e-commerce potential include offering airline tickets on deal aggregator sites, followed by clothes and mobile phones. Google has plans to open an office in Indonesia...