According to David Meerman Scott, newsjacking is a “process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.
When I first glanced at the schedule for Search Engine Strategies New York, David Meerman Scott's opening keynote presentation jumped out at me, and not because it comes first. Meerman's point. And Meerman gave us some new guidelines for success to...
David Meerman Scott, the author of "The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition" will be giving the opening keynote at SES New York 2010.
David Meerman Scott: Coakley v Brown: The Social Media Divide May Decide Election (huffingtonpost.com) If you drill deeper, the most viewed video on his channel was "Scott Brown's response to Coakley attack ad.
