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  1. Search Top Priority Among SMBs [Study]

    As you'll see in the chart below, social media, mobile, broadcast and cable, and video priority ranges from 45 percent to 40 percent. Additionally, traditional or print media is still widely used by numerous SMBs and is a staple for many service...

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    By nature, social media marketers have prioritized high-quality, consumable content, feeding off the engaging environment in which their ads live. There are many disciplines within marketing, and as teams begin to collaborate more to drive cross...

  3. How Can SEOs Sell "Shiny, Sexy" Search?

    There isn’t a shiny new toy in search like there is in social, so [selling search] becomes about client management," said Hamid Saify, vice president of search marketing and auction media for Deutsch.

  4. Evolution in Digital Marketing Skill Sets

    Agencies will look for specialization and digital media to grow, which means integrating marketing platform management solutions into their existing advertising capabilities. This is an exciting time for those working in the advertising and search...

  5. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    The quarterly analysis - which covers Covario clients in the tech, consumer electronics, and retail industries - found that smartphone and tablet media spend have been steadily increasing for the last two years, while desktop search spend has...

  6. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first time this year. This is the first time we’ve given the industry and the marketplace a sense of specifically how...

  7. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. Location pages should be created with links to social media and review sites.

  8. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, and even e-books? Your organization may already share curated content on...

  9. 3 Building Blocks for Content and Search Marketing Success

    The rise of digital and social media has fueled this consumer need for engagement and the move from push to pull types of marketing. Content and inbound marketing techniques encompass some traditional outbound techniques, such as email, but also...