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  1. SEO Is No One-Trick Pony

    A 25 percent lift in conversions/sales is perhaps more important than a 25 percent lift in traffic (and certainly a hell of a lot more important than a general rankings increase). Once you have developed a list of targeted keywords, you must...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales were dismal across the board. Maybe get real teen girls to tell their story of why they're happy with who they are, not who the...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a...

  4. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    And spinning your wheels will not result in stronger rankings, more links, more targeted visitors, and more sales. Broken Media They didn’t rank at all in local search, even for very specific searches containing the town they are located in.

  5. Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers

    Number of sales/leads (42 percent) Number of sales/leads (49 percent) Just 15 percent of in-house respondents report their company is “Good” at measuring social media ROI. However, agencies overall are more concerned with the rise of local search...