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On Media Local Sales

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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales were dismal across the board. Maybe get real teen girls to tell their story of why they're happy with who they are, not who the...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Over the course of my trips, I turned to my tablet while relaxing (and digesting) to check out the latest deals and sales. When I wasn't searching and shopping on my device, I was checking in on my social media accounts to post photos and wish my...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    In combination with anemic (or non-existent) video sales at the local level, video was often an upside-down business. So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right...

  4. How to Build Your First Content Marketing Strategy

    Whether the main goal of your site is to make a little extra cash each month or your site the main hub of your business, your content conveys your message, establishes your brand, and converts potential customers into sales.

  5. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    This is invaluable information in relationship building and sales. Everything is cohesive, with agreed-to targets (keywords, competitors, and response times to comments, product inquiries and service issues) and written guidelines shared among...

  6. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...

  7. Rise of the New School SEO Professional

    If you're an SEO firm, getting there may be a matter of upskilling your client service, sales, and service delivery teams. SEO agencies are result-oriented, technical, and data-driven marketers - a great foundation for expansion into emerging areas...