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  1. SEO Is No One-Trick Pony

    A 25 percent lift in conversions/sales is perhaps more important than a 25 percent lift in traffic (and certainly a hell of a lot more important than a general rankings increase). Once you have developed a list of targeted keywords, you must...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Before the World Cup, Adidas geared up and started planning and it paid off well, with a sales up more than 45 percent from last year in some markets. Have a local domain and have local hosting if you can, have your site in the local language, have...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales were dismal across the board. Maybe get real teen girls to tell their story of why they're happy with who they are, not who the...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    In combination with anemic (or non-existent) video sales at the local level, video was often an upside-down business. So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right...

  5. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    This is invaluable information in relationship building and sales. Everything is cohesive, with agreed-to targets (keywords, competitors, and response times to comments, product inquiries and service issues) and written guidelines shared among...