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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific...

  2. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    That's according to Rand Fishkin, the CEO of Moz, who also co-authored "The Art of SEO" from O'Reilly Media, co-founded Inbound.org, and was named on PSBJ's 40 Under 40 List and BusinessWeek's 30 Best Tech Entrepreneurs Under 30.

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Mike Grehan, Group Publishing Director Interactive Marketing at Incisive Media Lisa Williams, Director, Paid, Owned, Earned Media, Rosetta The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of...

  5. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    This includes blogs, forums and social media. He personally controls every submission that is posted, unlike mega social media platforms like Facebook, in which owner Mark Zuckerberg has negligible personal involvement.

  6. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    Reach ve seen it, helping them better measure against other media such as TV. Today, we’re helping brands further understand the impact of their campaigns by bringing three new measurement features to AdWords for video that make reporting more...

  7. Top 10 High Impact Google AdWords Innovations to Watch Now

    Media Ads In limited release, Media Ads contain a video component served in the AdWords ad in search results. You can see in this new screen, integration with Google+ and local showtimes at theaters. Searchers can become more interactive with ads...