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On Media Local Gregg Stewart

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  1. How to Use QR Codes for Better Conversion Rates

    Note: “Reviews on third party sites offer greater reach and credibility than on-site reviews,” says local search expert Gregg Stewart. Havas Media Social 2011 Social Commerce Survey From building loyalty and generating sales to capturing customer...

  2. Focusing Your Message from National to Local, Part 1

    Whirligig Authorized Sales -- Gregg's house of Widgets 1313 Mockingbird Lane Humansville, AR 01234 111-555-1234 Next, we'll want to review the various media types to determine where the crossover points are between the national brand (corporate...

  3. Consumers Head Online for Local Business Information

    ComScore has administered the study each of the last three years with the purpose of identifying media trends and consumer behavior relative to local search. For example, in the previous graph social media and mobile as "primary sources" of local...

  4. Mobile Coupons Offer Multiple Benefits

    As local search continues expanding how consumers shape purchase decisions online and via mobile devices, smart marketers will leverage tried and true marketing techniques to grow market share in an increasingly complex media environment.

  5. Improve Lead Conversions with Speed and Quality

    Fast and thorough follow-up are the first steps in conversion optimization, and can gain you additional business without added media expense. If you take that long to follow up with your leads generated from local search, you aren't going to get a...

  6. Integration in a Decentralized World

    Next, list your media that is episodic or campaign flight-driven (e.g.paid search, display ads, TV) into the appropriate months when these campaigns are live. Alongside the calendar, list the key marketing messages featured in the media type.

  7. Local Search Tactics for Tough Economic Times

    Unlike other media sources, IYP users don't scour these resources for rich robust content. Make sure you measure and validate to ensure historic media efforts continue to deliver meaningful ROI from the investment allocated.

  8. Lies, Damned Lies, and Statistics

    In local search, we'll receive a large number of counts and ratios from media vendors, or observe them via our own Web site analytics package: Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors.

  9. User Ratings and Reviews: Join the Conversation

    In "Local Search Lives or Dies by User Reviews," we discussed how social media and ratings and reviews were beginning to meld with local. Consumer usage of ratings and reviews continues to grow (22 percent in 2007 to 24 percent this year), as well...

  10. Making the Most of Your Local Search Marketing Dollars

    As the financial world imploded last week (my 401k is now a 200.5k), I sat in Florida at my company's client summit listening to industry experts and national advertisers trading best practices and tactics for prospering in an increasingly complex...

  11. Getting to Know Local SEO

    Don't forget to leverage social media. Local SEO is a vital marketing strategy for any business trying to reach their consumer base. Local SEO is a must for businesses that sell products locally to a specified geographical area.

  12. The Local Advertiser of Today and Tomorrow

    It's more important than ever to research opportunities and adapt local search into your overall media mix. According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following...

  13. Creative Messaging in a Direct Response World

    Should a company focus on building their messaging around their brand image, or on driving direct response via their Web site and online media? Research the sites that serve your local trading area and create some persuasive messaging to drive more...