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On Media Local Bia Kelsey

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  1. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Earlier this week, BIA/Kelsey released its U.S.mobile local advertising forecast, projecting $5.8 billion in revenue by 2016. Mobile advertising will also move down market to SMBs through a combination of self-serve tools, and local media direct...

  2. Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016

    Mobile local ad revenue in the U.S.will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Michael Boland, program director of mobile local media for BIA/Kelsey, says the growth of mobile local media has...

  3. Will Local Make up 70% of Mobile Ad Spending?

    Specifically, BIA/Kelsey sees the local portion of the total mobile ad market to grow from $404 million to $2.8 billion. Last week, BIA/Kelsey released its latest forecast, projecting U.S.mobile advertising to grow from $790 million in 2010 to $4...