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  1. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Redefine ROI: When an executive asks for ROI, what they mean is 'reassure me. Fix your analytics. CRMs and marketing automation tools can be wonderful, but so can analytics and even spreadsheets. Patrick Brown, Principal, Marketing Analytics, Adobe...

  2. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    Google Analytics -- Arguably the most powerful tools you would ever need in order to maximize the ROI of your SEO campaigns are found in your web analytics software. SEOClarity -- Full-scale SEO web analytics suite capable of managing data-driven...

  3. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Analytics & ROI Increase Your Productivity with the API - Google Analytics Blog How to retrieve top organic search landing page data from Google Analytics Data Export API. Motion Charts: A Hidden Gem in Google Analytics - Vertical Measures

  4. Sneak previews of Online Marketing Summit 2010 and SES San Diego

    Ravit Lichtenberg, Founder and Chief Strategist at Ustrategy Consulting, will share her best practices for customer-centric enterprise social media strategy, discuss the ever-evasive ROI and why women are going to be at the core of social media in...