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  1. So... You Think SEO Has Changed?

    A number of other social channels, like YouTube, Twitter, and many more, have required SEO alignment for a long time now. But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    For brand visibility, Lisa can take advantage of the video format, and can place the content in multiple channels: Instagram, the British Outfitters website, YouTube and television. She uploaded her video to the British Outfitters YouTube account...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The Acquisition Report will help brands determine which channels acquire the most users, attract users that will engage most with the website, and result in the most conversions. Channels in the Acquisition reports are rule-based groupings of the...