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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With regard to digital asset management, new features now optimize for asset sharing, reuse, and media delivery for dynamic images and video. With all eyes in our community on the convergence of content, search, and social practices (with me...

  2. Why You Need to Own Your Data & Digital Assets

    Understanding how customers are finding and consuming digital assets (website, social media, ads, email, video, etc.is vital to planning where to allocate resources. Rarely does one person or vendor manage digital assets like the website, social...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    For example, if you created a PDF on the topic of running a social media campaign, you can create two similar PDFs on the same topic but modify the message to speak to different audiences. For example, the same PDF can be formatted as a video or...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  5. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    For example, perhaps you always write one standard social media post per new piece of content; why not instead make a list of five to 10 options that highlights different aspects of the same piece of content then amplify the best performing social...

  6. Nuances of Spanish Language Search Marketing

    Argentina Web users are more likely to view online video content. Also, about 60 percent of product reviews are shared in face-to-face conversations as opposed to via social media like many other countries.