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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    By nature, social media marketers have prioritized high-quality, consumable content, feeding off the engaging environment in which their ads live. By comparison, paid search has seen more stability given its maturity and the long-standing best...

  2. How Can SEOs Sell "Shiny, Sexy" Search?

    Shreya Kushari, senior vice president of search marketing and performance media for Digitas, agreed that one of the best way to get reluctant clients to invest in search is to sell "paid social and paid search as testing grounds for content...

  3. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. Location pages should be created with links to social media and review sites.

  4. 3 Building Blocks for Content and Search Marketing Success

    Content that connects with the right audience fuels success across all your paid, owned, earned, and offline media. From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding...

  5. Native Advertising for Small Business: The Missing Link?

    As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that promotes your content. Promoted social media posts are one type of native advertising that can give content marketing strategies a...

  6. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. Typically these folks include corporate branding, the business unit that...

  8. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Encourage authors to promote themselves via social media and build their personal engagement levels. Bear in mind that most blogs get paid on a CPM advertiser basis so they are interested in building an audience and supplying them with content that...

  9. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Social Media Below is an example of cover lines our agency might use for an issue of Zazzle Media" (personas exist to inform this process). Next is the area of the cover that shows the reader it contains content on improving your cognitive ability...

  10. How to Optimize Your Content Strategy With Social Listening

    Social media has grown drastically in the past decade. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the...