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On Media Content Owners

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  1. Hedge funds ‘cannot be too paranoid' on reputational risk

    Taken together, the strangulation of fresh material and debunking of claims to the mainstream media can and will frustrate efforts to damage the reputation of a hedge fund and its owners. With personal lives all too public on social media, care is...

  2. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Encourage authors to promote themselves via social media and build their personal engagement levels. How much content is published by the publisher per day? Bear in mind that most blogs get paid on a CPM advertiser basis so they are interested in...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    You may even want to adopt a social media monitoring tool so that you know everything people are saying digitally about your brand. The purpose of having an active social media presence is to engage with your customers.