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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first time this year. This is the first time we’ve given the industry and the marketplace a sense of specifically how...

  2. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Encourage authors to promote themselves via social media and build their personal engagement levels. Think about what great content looks like; it's not just about publishing a piece of content that links to you from a strong domain (advertorials...

  4. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    It is sponsored by WordStream and DWA Media. The promise of a great digital marketing event is not just learning, but also networking with peers, making new contacts and forging new opportunities. On August 11 at 5:30 p.m.newcomers will gather to...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    It is brought to you and programmed by Search Engine Watch and our parent company Incisive Media, in association with SEMPO. How to manage link building and content marketing without getting hit by Google Panda, Penguin, or penalties.

  6. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    We will all miss him but are delighted that he will continue his longstanding involvement with the show and websites as both a valued speaker and expert contributor," said John Barnes, managing director, Digital, Tech, and Interactive Marketing...

  7. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Retailers have begun marketing campaigns on mobile social media now along with their desktop based Facebook campaigns. Most Brazilians use smartphones for gaming apps, social media apps, and maps. The key to India is that digital marketers and...

  8. Content Strategy for an International SEO Campaign

    Written content such as blog posts, website copy, white papers, social media posts, press releases, and advertisements. In many respects, you can liken it to adding a new product to your marketing efforts, with its own microsite, email marketing...

  9. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    It's official: Zuckerberg Media chief executive Randi Zuckerberg will keynote ClickZ Live on April 1 in New York, for the inaugural edition of the conference formerly known as SES New York. As you may have already seen on the agenda, Zuckerberg...