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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Mike Grehan, Group Publishing Director Interactive Marketing at Incisive Media Clearly, content has become the catalyst that has driven a dramatic rise in the importance of earned media. Video content drives conversions: Mass video consumption...

  3. Nomenclature: The Industry Case For and Against SEO

    SEO is a term with many negative connotations," said McGowan, Incisive Media’s MD Online Marketing Content Strategy,’ ‘Inbound Marketing,’ ‘Content Lead Marketing,’ ‘Keyword/Query Modeling,’ or even ‘Search Marketing’ (drop the Engine) or ‘Online...

  4. Search Engine Watch Redesign Breaks Records

    I'm delighted to say that the Incisive Media web team did successfully migrate the entire content archive to a new content management system, from which our publishing platform partners, Ultra Knowledge, successfully built the site you see today.

  5. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    There are so many critical changes taking place in the advertising industry that it's hard to keep up," Matt McGowan, Managing Director of Americas for Incisive Media, said in a press release. The IAB is comprised of more than 500 leading media and...