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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    While 69 percent of marketers agreed the need for "hyper-personalization" in marketing is key, only 39 percent used data and behavior patterns to shape marketing strategy in the past year or so. The power to collaborate with other business units...

  3. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. But content marketing is costly, time consuming, requires a vision for your business as well as your marketing...

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Develop Your Content Strategy Determining your strategy for "getting your message out" is a critical aspect of a viable thought leadership campaign. Whatever comes up for you, addressing these issues in a clear and open way is the best strategy for...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    As we take stride in 2014, it’s not too late to bring your team up to speed on CRO testing or to bolster your strategy if you’re already doing some testing. Finally, ask them where they would go to validate that the company they found was a...

  6. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Creative Content Marketing: From Strategy to Execution When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. Lisa Hughes, a New York-based content marketer for...

  7. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    I guess the recommendation that we give for everyone is "have a strategy before getting started. I think every business's content strategy will vary depending on their unique goals and priorities. We need some form of repository for our content in...

  8. 4 Critical Elements of a Successful Content Marketing Team

    Content strategy can be used to achieve a number of different marketing objectives, from lead generation to building brand visibility. A strong writer for a content writing strategy is one that has a background in online journalism or content...

  9. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    For example, would it provide you insights into where to advertise, what content to create, whom to partner with, and how best to develop and implement your social media strategy? The report pointed out that "shared content in this category is...