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  1. Conquering Content Marketing, Step 5: Measurement

    Once the story broke about how American Denim hacked into my email to copy our campaign strategy, there was a strong media backlash again the company. This informed Lisa's strategy of turning the hacking scandal into news which created exposure for...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  3. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. But content marketing is costly, time consuming, requires a vision for your business as well as your marketing...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Finally, ask them where they would go to validate that the company they found was a legitimate place to do business (e.g.review websites or social media). As we take stride in 2014, it’s not too late to bring your team up to speed on CRO testing or...