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On Media Company Marketing

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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Grehan has been with Incisive Media (ClickZ, Search Engine Watch, and ClickZ Live’s parent company) since July 2009. We will all miss him but are delighted that he will continue his longstanding involvement with the show and websites as both a...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. The power to collaborate with other business...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Call them whatever your want – Content Champion, Inbound Marketing Strategist, Earned Media Manager – whatever – but put them in place and hold them accountable. This means you need to determine who in your company (maybe everybody?

  4. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Existing content within your own company can be re-used, it can be upcycled, it can be integrated, and it can be weaved into different formats. No matter the situation you encounter, whether it's a harsh comment on a blog or a crisis over on social...

  5. So... You Think SEO Has Changed?

    But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs to be integrated with other digital marketing channels like PPC and social media to maximize its effectiveness.

  6. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. The company had been going through a PR crisis, created by Lisa's previous boss, Don, who made some online...