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On Media Company Advertising Publicis

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  1. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    IAd lacks the reach brands are looking for: Publicis exec - Mobile Marketer David Barksdale, a 27-year-old former Google engineer, repeatedly took advantage of his position as a member of an elite technical group at the company to access users...

  2. Social Sites Impact On U.S. Consumers Purchasing Decision Growing Steadily [Study]

    Harnessing such platforms is inevitable for search marketing agencies, according to Performics, the search marketing arm of Publicis Groupe. Update 06/09/2010: the company corrected the time frame in the 4th paragraph to "six months" versus "one...

  3. 50 Most Memorable Moments in Search for 2008

    Google also sold the search marketing arm, Performics, to Publicis. After rumors of a possible acquisition, Microsoft and Facebook simply expanded their existing partnership, which has the software giant invested in a 1.6% stake in the company, to...

  4. Local Advertisers Shifting Dollars to Internet

    And Yahoo inked an online and mobile advertising partnership with Publicis. According to Borrell, internet CPMs average $3.65, the lowest of any media, while an offline Yellow Pages ad carries an average CPM of $9.29.

  5. Search Headlines & Links: April 9, 2008

    Google Will Not Kill the Agency Star, Says Publicis CEOWhile the business model for advertising agencies needs change, Publicis CEO Maurice Levy says that agencies will adapt and not become obsolete. Yahoo has acquired IndexTools, a leading web...