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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Brazilians are receptive to mobile advertisements, according to Nielsen's Mobile Consumer: A Global Snapshot study. Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them...

  2. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    When events happen in the real world, they happen on Twitter.percent of those using Twitter do so in front of a TV, and according to Nielsen 33 percent Tweet about what they are watching. Because of this, the conversations and earned media played...

  3. 66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]

    According to Vizu, a Nielsen company, advertisers run paid social media ads most often with online video, online display, and mobile. With paid social media advertising on the rise, it's no surprise that marketers are beginning to look for true...

  4. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    With Nielsen finding that 92 percent of consumers trust peer recommendations (Global Trust in Advertising Survey) and research from McKinsey stating that “a high-impact recommendation from a trusted friend conveying a relevant message is up to 50...

  5. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Ad recall increases on average by 55 percent for social ads compared to non-social ads, according to a Nielsen study. If the BBC wanted to conduct a study, they should have sought the expertise of a large Facebook ads management company with data...

  6. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Nielsen Mobile Study: Facebook, Weather, Maps and Music - Marketing Pilgrim David Barksdale, a 27-year-old former Google engineer, repeatedly took advantage of his position as a member of an elite technical group at the company to access users...