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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Grehan has been with Incisive Media (ClickZ, Search Engine Watch, and ClickZ Live’s parent company) since July 2009. Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    If you're the leader of your company, what you do reflects on your company's reputations. Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary people should any issues arrive during off hours.

  3. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    We all need to think like our company is a media company. The new ClickZ Live conference series kicked off in New York this morning with a keynote from Randi Zuckerberg, chief executive of Zuckerberg Media and former director of market development...

  4. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Santa Clara, Calif.based company, Chegg, is a seasonal business focused on helping college students with resources like textbooks, scholarships and more. We basically looked at a weather map of the storms to see which states were being hit...

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The power to collaborate with other business units across a company and its teams when working on campaigns, so efforts are streamlined. A business-to-business (B2B) company we spoke to has a diverse customer base that includes buyers from many...

  6. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    Publicly, the Turkish Prime Minister has said the ban was over content on Twitter that the company refused to remove from Twitter – specifically content that insulted Turkish citizens, although those citizens are primarily Erdoğan and his...

  7. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Existing content within your own company can be re-used, it can be upcycled, it can be integrated, and it can be weaved into different formats. No matter the situation you encounter, whether it's a harsh comment on a blog or a crisis over on social...

  8. So... You Think SEO Has Changed?

    But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs to be integrated with other digital marketing channels like PPC and social media to maximize its effectiveness.

  9. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    EMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending.In 2013, 76.4 percent of the company’s search ad revenues came from desktop. Only 5.7 percent of total media ad spending was...