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On Media Buying Publicis

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  1. Social Sites Impact On U.S. Consumers Purchasing Decision Growing Steadily [Study]

    Harnessing such platforms is inevitable for search marketing agencies, according to Performics, the search marketing arm of Publicis Groupe. Called "S-Net (The Impact of Social Media)", it looks at how various consumer segments relate to social...

  2. 50 Most Memorable Moments in Search for 2008

    Google also sold the search marketing arm, Performics, to Publicis. Google launches Ad Planner, a media planning and buying aid for media buyers. The convergence of outside economic forces, a wild presidential election and the 2008 Beijing Olympics...