SEO News

On Media Buying Engine Optimization

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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Basic search engine optimization (SEO) is fundamental. Keyword strategy is not only important to implement on-site...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name, is vital to optimization and valuation of actions.

  3. Why Email Marketing Shouldn't be an Ugly Stepchild

    While the growth numbers in social media and search engine optimization continue to be impressive, the fact remains that 72 percent of people check their email more than 6 times per day. For example, launching a new social media campaign or local...

  4. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    In the report, Mullen cites the reformatting and restructuring of the VIV digital magazine as one example of a publisher making the decision to capitalize on data optimization opportunities. We asked Dax Hamman, CRO at search retargeting media...