SEO News

On Media Building Brand Equity

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  1. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content...

  2. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. Find what's different about your brand and promote that.it's going to come across as much more sincere than doing a zombie infographic,” said Julie Joyce, owner and director of operations, Link...

  3. Modern Social Bookmarking – Not Your Older Brother’s Social Bookmark of Years Past

    Taking these factors into consideration will lead to more success and hopefully more viral sharing on other media, along with additional traffic and link equity for your sites and web pages. Microsoft, a company that has had brand issues in the...

  4. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    As I've illustrated, building equity into category and sub-category pages, which then flow to item-level pages, is essentially the secret to giving items maximum visibility in search. The home page has the most authority and equity to share with...

  5. 5 Reasons Why "Sears Blue Blogger Crew" Is A True-Blue 2011 Strategy

    However, the real value is when the campaign generates link equity in and of itself, distributed between all the collaborators. Through video bloggers they can create an emotional engagement that will create brand recognition and loyalty that could...

  6. SEW Experts: Social Media Madness -- The Sweet 16

    In today's building brand equity column, "Social Media Madness -- The Sweet 16," Erik Qualman scores each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings.