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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs to increase significantly and/or the amount of money they spend on...

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Videos for YouTube. billion will be spent on content marketing, video marketing, and social media in 2013. It's the next stage of the advertorial - those ads or "special advertising sections" that appeared in newspapers or magazines and looked like...

  3. 21 Ways to Scale Content Promotion for Maximum Exposure

    The same goes for YouTube and other video and content submission services. Facebook Ads The key is making sure your ads are highly targeted for your audience. Turn your content asset into a range of mediums, from PDFs to audio to video and leverage...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself" campaign investment to YouTube TrueView video ads. After running the test Kalkman found that not only did YouTube TrueView ads...

  5. 3 Keys to Activating an Audience with Smarter Content

    There used to be three broadcast TV networks, then there were hundreds of cable channels, now there's YouTube. The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV...