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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions, a surprising move that would place one of the company’s earliest employees at the helm...

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Videos for YouTube. billion will be spent on content marketing, video marketing, and social media in 2013. It's the next stage of the advertorial - those ads or "special advertising sections" that appeared in newspapers or magazines and looked like...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself" campaign investment to YouTube TrueView video ads. After running the test Kalkman found that not only did YouTube TrueView ads...

  4. 3 Keys to Activating an Audience with Smarter Content

    There used to be three broadcast TV networks, then there were hundreds of cable channels, now there's YouTube. The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV...