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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions, a surprising move that would place one of the company’s earliest employees at the helm...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    It's critical for brands to encourage more down-the-funnel conversion events – such as signups, video views, or in-app purchases. When I wasn't searching and shopping on my device, I was checking in on my social media accounts to post photos and...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways. This opens up national advertising budgets to regional publishers, and encourages those publishers to lead with...

  4. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Late last year Twitter bought Vine and rolled it into their platform, later Instagram also included a video feature although slightly longer in format (15 sec vs. This short form video format requires brands to think outside of cutting up their TV...

  5. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. It's official: Zuckerberg Media chief executive Randi Zuckerberg will keynote ClickZ Live on April 1 in New York, for the inaugural...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In the last couple of years, visual content from networks like Pinterest, Instagram, and various micro-video services haa swept through. Are we taking our social media seriously? Does our social media marketing strategy stimulate the level of...

  7. Twitter Speak From @ to Z – Terms & Definitions

    If the tweet has a video, photo, or summary attached, you will even get real-time retweets. or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like this: "RT @sewatch Top 5 Ways to Optimize Your...

  8. Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

    This is actually the topic of the latest Google webmaster help video from Google's Distinguished Engineer Matt Cutts. Cutts added that since the start of the summer (when this particular video was filmed) Google has been trying to make it even...

  9. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    billion will be spent on content marketing, video marketing, and social media in 2013. Tagging itself as a media company for the social age, BuzzFeed is one of today's hottest social news platforms; making a name for itself by spinning real-time...