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  1. Native Advertising for Small Business: The Missing Link?

    About 49 percent of big businesses find it difficult to measure the effectiveness of content marketing. Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge.

  2. Cross-Device Measurement: Believe the Hype

    However, there is a simple solution to measure cross-device campaigns. Of course marketers also want to measure these cross-channel and cross-device campaigns, but how? The user ID and username are used solely by the marketer to measure internal...

  3. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    IBM has predicted that ROI will be the leading metric for CMOs to measure success by 2015. Ninety percent of consumers who have interacted with a brand on social media are likely to recommend that brand, with 83 percent willing to try the brand...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Measure the organic traffic your content is getting from search engines. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results.

  6. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Once you’ve engaged, measure. A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the top social media investments for the coming months, according to a survey from The Creative Group, a staffing firm for...

  7. 10 Vital Steps to Building Social Influence

    Most seek to build influence; measure influence; and yes, some will even attempt to sell influence. The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election.

  8. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    The panel will review how you can set and continuously measure results in social media goal setting. If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing...

  9. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Although marketers agree that lots of social media metrics are available, confusion remains on how to measure the actual benefits. The definition of the term in the broadest sense just attempts to measure the profitability of an investment and, as...