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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    The Interactive Advertising Bureau created an open RTB protocol, which is what the RTB functionality is based on. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more...

  2. Google Active View Format Gets Accreditation

    Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...

  3. Failure to Comply: Judge Orders Google to Reveal Paid Media Relationships

    Chamber of Commerce, the Interactive Advertising Bureau, and Creative Commons. Google has been given clarification and a deadline of Friday to comply with a U.S.judge's order to disclose any paid relationships with the media.

  4. Will Local Make up 70% of Mobile Ad Spending?

    Meanwhile, additional affirmation has come from extrapolating mobile ad revenues reported by major ad networks such as Google, in addition to figures reported by the Interactive Advertising Bureau In short, mobile local advertising, like most local...

  5. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York 2011. The IAB is comprised of more than 500 leading media and technology companies who are responsible for selling 86 percent of online advertising in the...

  6. Top Level Trends of SEM Worldwide in 2010 and 2011

    The industry is growing fast, organizations such as Search Engine Marketing Professional Organization, Interactive Advertising Bureau, and Web Analytics Association have all been working hard to establish standards and best practices in...

  7. Google Gives Sneak Peak of New Video Ad Formats at IAB's MIXX Event

    Yesterday, Neal Mohan, Google's vice president of product management, and Barry Salzman, Google's managing director of media and platforms, gave a keynote address at the Interactive Advertising Bureau's MIXX Conference in New York.

  8. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Discussion -- with the Interactive Advertising Bureau's leader Randall Rothenberg and industry experts in search, display, and social advertising -- will cover the basics of online advertising as well as emerging trends and interesting uses on Sept.

  9. IAB Promotes Data Transparency Within Interactive Advertising Industry

    The Interactive Advertising Bureau (IAB) today announced the release of "Data Usage & Control Primer: Best Practices & Definitions," a guide pioneered by the IAB's Data Usage and Control Taskforce. In July 2009 the IAB joined the nation's largest...