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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first time this year. This is the first time we’ve given the industry and the marketplace a sense of specifically how...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Encourage authors to promote themselves via social media and build their personal engagement levels. Something fun, creative or interactive Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    It is brought to you and programmed by Search Engine Watch and our parent company Incisive Media, in association with SEMPO. Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion...

  4. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Most Brazilians use smartphones for gaming apps, social media apps, and maps. The key to India is that digital marketers and advertisers need to embrace the importance of social media via mobile. Retailers have begun marketing campaigns on mobile...

  7. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. It's official: Zuckerberg Media chief executive Randi Zuckerberg will keynote ClickZ Live on April 1 in New York, for the inaugural...

  8. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  9. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Mike Grehan, Group Publishing Director Interactive Marketing at Incisive Media Earned media is more trusted than any other channel. The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search...