SEO News

On Media Advertising Digital Measure Results

RSS
  1. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. I generally think organic or a combination," said Krista Neher, marketing strategist, author of "Social...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    IBM has predicted that ROI will be the leading metric for CMOs to measure success by 2015. There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by...

  3. 10 Vital Steps to Building Social Influence

    Most seek to build influence; measure influence; and yes, some will even attempt to sell influence. Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play.

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more accurately measure the actual value of social media earlier this year, and there are a plethora of social media measurement...

  5. Ford Retains Confidence in Facebook Ads as GM Quits

    However, in his experience a lot of brands don't know how to measure performance properly, saying "Facebook advertising is not as simple as Google - you can't put a dollar in and get a $1.20 back. Direct conversions from advertising don't stack up...

  6. Combining Professional & User-Generated Videos Drives More Sales [Study]

    It’s worth noting that comScore’s Share of Choice metric is well-documented and an independently-validated measure of advertising effectiveness. This study aimed to answer a critical question for today’s digital advertisers: ‘how do user-generated...

  7. Unified Tracking: Making Sense of Display and Search Data

    The problem is there can be a great deal of overlap, and it's tough to measure the actual tipping point of what pushed the customer over the edge to buy. Make sure that your two chosen solutions are able to share cookies (assuming they are separate...