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On Media Advertising Company Ad Spending

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  1. Last-Minute SEO - Here Come the Holidays!

    Bought that ad on Google? For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. In fact, your organic search showing up with a paid ad can indicate to users YOU are...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    This type of ad can be placed as a banner in apps, such as in gaming apps. The "discount ad" is one of the most effective display ads amongst the Chinese population. Chinese customers tend to be highly price sensitive, so discount ads can prove to...

  4. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    The company’s ad revenue is one-sixteenth that of Facebook’s at the time of its IPO. The company also intends to “develop new and unique ad formats for our advertisers. Advertising revenue per timeline view is defined by Twitter as the average...

  5. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    In 2011 we spent 10 percent of our media time on our mobile devices, but the medium attracted only 1 percent of ad spending. Mobile ad spending needs some context to understand its potential, and Mary Meeker's annual Internet bible offers exactly...

  6. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

    A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Adap.tv says the increase in online video ad spending came with a push to bring broadcast TV and online video...

  7. Holiday Season Search Trends of Top U.S. Retail Brands

    With 33 advertisements total and eight landing pages, the two McDonald’s advertisements below focus on both the career aspect of the company once again as well as an ad that states “McDonald’s will bring about 100 million cups of fruit to the...

  8. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    AimClear has served about a trillionty-gazzilion Facebook ad impressions since 2007, the inception of Facebook Advertising, and have not encountered 80 percent bot clicks. In our test Facebook reported ad clicks daily based on Central Standard Time...