SEO News

On Media Advertising Buyers

  1. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Sensational headlines and weird compilations of related stories can drive page views but most companies succeed by attracting, engaging and converting readers to buyers. An evolution of technology and processes that support strategies for reaching...

  2. Going Global: Localize Your Message for Holiday Retail Traffic

    In doing so, retailers can use their websites to capitalize on brand engagement and converting shoppers to buyers. Holiday” has different meanings for different people, and retailers should recognize these differences across their websites, social...

  3. Combining Professional & User-Generated Videos Drives More Sales [Study]

    I think it means that media buyers are limiting their clients when they only run video ads against “premium” or “scripted” video content. This means that media buyers are making a distinction without a difference.