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On Media Advertising Buyers

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  1. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  2. Native Advertising for Small Business: The Missing Link?

    The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori, chair of the Business Marketing Association. Promoted social media posts are one type of native advertising that can give content...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Sensational headlines and weird compilations of related stories can drive page views but most companies succeed by attracting, engaging and converting readers to buyers. An evolution of technology and processes that support strategies for reaching...

  4. Going Global: Localize Your Message for Holiday Retail Traffic

    In doing so, retailers can use their websites to capitalize on brand engagement and converting shoppers to buyers. Holiday” has different meanings for different people, and retailers should recognize these differences across their websites, social...