SEO News

On Media Ad Agencies Buyers

  1. Combining Professional & User-Generated Videos Drives More Sales [Study]

    I think it means that media buyers are limiting their clients when they only run video ads against “premium” or “scripted” video content. This means that media buyers are making a distinction without a difference.

  2. SES New York is a Search Expo as well as an SEM Conference

    Ingenio, Inc.pioneered Pay Per Call in 2004 as a way to connect millions of buyers and sellers around the world through the combination of the Internet and the telephone. Some of the world's leading brands and advertising agencies depend on...

  3. Lies, Damned Lies, and Statistics

    If they're repeat buyers, for example, using LTV will double count some of the sales, creating an inflated ROI. Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors.

  4. IAB Unveils New Workflow Improvement Initiatives

    VAST allows publishers to increase digital video yield by utilizing ad networks to sell unsold inventory and reduce friction with buyers by allowing third-party ad tags Ad Load Performance Best Practices, a document that details how agencies and...

  5. When will ROBO's Time Come?

    Online players make it difficult for offline traditional media buyers to shift their dollars online. One challenge Yahoo faces is that some of its national advertisers and agencies don't fully grasp the opportunity to run targeted local campaigns...